The launch of Bing's AI chatbot on mobile has propelled the search engine to a new level of popularity, as well, and has led to a six-time increase in daily active users from before it became available.īy integrating an AI chatbot into Bing earlier this year, Microsoft gave its search engine the weapon it needs to be able to compete against Google. Further, in 15 percent of all chat sessions, people have been using Bing to generate new content. On average, Microsoft is seeing three chats per session, with over 45 million chats since it introduced the new Bing. It also said that the introduction of its Prometheus AI model made Bing's search results more relevant, so people have been using - or at least trying out - the search engine more.Īpparently, around one third of Bing's daily preview users have been using its chat AI for their queries every day. The company credits two factors for that particular victory, the first being Edge's growth in usage, most likely aided by the addition of Bing's chat AI as a new feature. In addition to seeing a boost in numbers, Microsoft is also apparently enjoying a growth in engagement, with more people conducting more searches.
